Back in 2016 our founders Kristin and Benjamin Kennedy set out to create a new type of non-alcoholic adult beverage. Kristin began experimenting with bitters, sours and vinegar from the kitchen of their Denver home making non-alcoholic botanical cocktails for friends, family and neighbors.
"Some non-alcoholic drinks are nice but what's the point" was a statement heard from friends time and time again. Kristin and Ben knew that cannabis could be a natural, healthier way of bringing the "point" to a non-alcoholic drink. It just needed to taste as good as the alcoholic version. Those early experiments and formulas developed in their kitchen inspired our four varieties today.
Our product development team worked alongside a culinary council, comprising chefs, mixologists and food scientists to determine the exact flavor profiles within Fable. The team identified trends within ingredient & flavor profiles, consumer buying habits and emerging social responsibilities, to include sustainability and conservation.
We only use real ingredients in Fable. The sediment found at the bottom of Fable is representative of the fact that we only use ingredients of the highest quality. Whole plant extracts as opposed to chemicals or flavoring. You won't find sediment in seltzer water.
Our cannabis is always sun-grown in California, free of both pesticides and chemicals. We source our cannabis from private farms in both Mendocino & Humboldt counties.